I started my own corporate consulting company in 2000 and I know nothing about MARKETING. Are you like me? Having no experience in sales or marketing?
I think I am worse off because there are not so much information available online and no Youtube like today where you can learn a lot of stuff. At that point when I first start up, I know I have a problem so all I can think of is to get a marketing book and start learning about sales & marketing. That audio book taught me about cold-calling and that book help me kick-off my business and made me a 5-figure monthly income.
From then onwards, I will try to learn and try all types of marketing strategies and techniques. And, along the way also wasted a lot of money on ineffective tools & softwares. Now, I learn that not all good tools are good for my business especially on selling professional services. Some of these tools may be effective to sell e-commerce physical products, but may not be effective in selling professional services.
I started to use internet marketing around 15 years ago and I was amazed with the power of it. Of course, it was easy during that time because a lot of people didn’t believe in it. I strongly believe in it because it really helps me expand my business to over 30 countries and also brings me a lot of large Fortune 500 companies as my clients.